Content marketing agency Seven46 has worked on the Rio 2016 bid for the Olympics and London’s winning bid to host the 2017 World Athletics Championships.
The strategic tie-up marks a further step in HS&E’s plans to strengthen its global sports offer in the run-up to the Olympics and the 2014 FIFA World Cup in Brazil.
As reported in Event, parent company , saying it would add value to the network at "a very interesting time for brands in sports and entertainment".
Nick Varley, founder of Seven46, was a core team member on the final presentation of London’s successful 2012 Olympic bid. He has worked with senior government figures and will work on both bids and editorial content with HS&E.
Varley said Seven46 would now have its specialist agency work "with the additional backing and broad services of an extensive global network."
Lucien Boyer, global president and chief executive of HS&E said: "This partnership will significantly strengthen the offering to our current client-base, which includes more than 50 sports governing bodies, clubs and bids worldwide. Nick Varley is a leader in the development of compelling and meaningful campaigns in sport and his Seven46 team is an outstanding addition to our network. We are already working effectively together on a number of projects and look forward to a range of exciting, global, collaborations, in the sports and Olympic world, with them."
HS&E includes the Cake Group and spans 36 offices across 20 countries.
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