The Havas Media Group leader responsible for more than £150 million in media spend for a client portfolio that includes EDF, Peroni and Camelot, said that "everything I’ve heard about Cannes has been validated".
Bryon, a former commercial leader at Associated Press, CIA and Abbott Mead Vickers BBDO, revealed that 2014 was surprisingly the first time he has attended the festival, but it had lived up to expectations, noting: "Relationships are key and Cannes is the ice breaker to lots of important conversations."
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