The Nerf Vault roadshow, which is the second summer event series i2i Marketing is delivering on behalf of Hasbro, will promote the brand’s latest foam dart blaster products, which includes the N-Strike Elite Demolisher Blaster and the Thunderbow - Nerf’s first ever bow.
The Nerf Vault allows kids to experience the new toys, as well as enter a zombie-themed firing range housed inside a shipping crate.
The roadshow launched this weekend (1-3 August) at Nottingham Smithy Row. It will continue on to Birmingham Rotunda Square (8-10 August), Westfield Stratford (15-17 August), Manchester Piccadilly Gardens (23-25 August), Leeds Briggate (29-31 August) and Cardiff Churchill Way (6-7 September).
The success of the Nerf Vault tour has resulted in Hasbro commissioning i2i to create another version of the roadshow that will be touring shopping centres and interior spaces from this autumn and in the run-up to Christmas.
Henry Gordon, Hasbro brand manager, said: "Nerf is a hands-on product and there is no doubt our experiential campaigns have contributed to the growing success and popularity of the brand. The Vault tour is a great way to intrigue and excite our consumers, but also talk to parents about our products."
Nick Swift, client relationship director at i2i Marketing, added: "We’re really pleased to be live again with the Vault. We saw queues of kids waiting to get involved with Nerf last year, so we’re really excited to be hitting the road again – particularly with a zombie twist."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.