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Harvey Nichols is releasing Christmas cards that state exactly what gifts the sender wants and the consequences if they don’t get them. Consumers will be able to buy cards from Harvey Nichols stores – or download them for free – with messages such as: "Seasons Greetings… will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals." Consumers can also create their own cards using a Harvey Nichols app. An online film will promote the campaign. The work was written by Jon Farley, art directed by Alex Lucas and directed by Eric Lynne through Partizan.