Harrods to launch fragrance garden at Chelsea

Department store Harrods has revealed it will exhibit its new concept garden at the Royal Horticultural Society (RHS) Chelsea Flower Show in May.

The garden will be available to visit at the Chelsea Flower Show
The garden will be available to visit at the Chelsea Flower Show

Named ‘The Fragrance Garden’, the installation has been designed in collaboration with gardener Sheena Seeks as a celebration of perfume through the medium of flowers. Flowers will appear enclosed in oversized laboratory beakers and test tubes on one side of the garden and reappear on the other side as giant paper balloons.

The garden will also feature augmented reality images on giant screens that will spring to life when viewed through a phone or tablet.

Deb Bee, director of creative marketing at Harrods, said: "We’re delighted to be exhibiting at the RHS Chelsea Flower Show for the first time, in 2015. We are committed to giving our customers an innovative experience and creating a concept garden in collaboration with an award-winning designer is an ideal platform from which to do this."

Seeks added: "This is a fantastic opportunity, working with Harrods to create a truly innovative garden. Designing this garden has given me the freedom to explore the idea of the garden as a space where nature meets technology."

More: 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now