Harper Collins media up for review in three-way pitch

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Jules Grant,

March 16, 2004

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Harper Collins media up for review in three-way pitch

LONDON – Publishing giant Harper Collins has put its £2m media planning and buying account up for review and has invited three agencies to pitch for the business.

It is understood that incumbent Total Media, OMD and Rocket will fight it out for the planning and buying account.

The moves come as a surprise because Total Media has held the account since 2002, when it won the business from Mediaedge:cia following a two-way pitch. Harper Collins was unavailable to comment on the reason for the review.

Total has a strong portfolio of arts and publishing clients that includes The Arts Council, Hodder Headline, The Tate, Time Out magazine, Harlequin Mills & Boon, the ICA and Borders.

Joint managing director Guy Sellers said that the review was the result of the agency's two-year contract coming to an end.

The pitch is to be overseen by marketing director Amy Nelson-Benett.

Harper Collins' authors include Martin Amis, JRR Tolkein, Douglas Coupland, Tony Parson and Cecelia Ahern.

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