The site was created by Paris-based agency Open2Europe and built by Chinese design agency Trio Digital Integrated. It is aimed at a pan-European audience and available in five languages — French, English, Spanish, German and Italian.
The site features a quiz about life in the past 25 years, a White Book which explains Haier's plans for a sustainable future, and the Haier widget, which can be downloaded on to desktops, giving a countdown to the European New Year and then a countdown to Chinese New Year.
Haier recently retained its first media agency in Europe, .