The current ad campaign featuring England rugby star Jonny Wilkinson has been part of a high-profile marketing drive, but the gentleman's outfitter has suffered financial losses in the last couple of years.
Hackett's customer base now has an uneasy split between the likes of Wilkinson and Prince William, and football hooligans.
When research company Vegas identified a lad culture group it labelled "The Geezers" earlier this year, Hackett was named as one of the tribe's favourite labels.
Richemont, the Swiss luxury good group which bought Hackett from its founders in 1992, is understood to be in the last stages of talks with at least two potential buyers, according to a report in The Times.
The label is estimated to be worth less than 拢15m, around half of its annual sales. Richemont is also believed to be selling Hackett because it does not fit with its other brands, including Cartier, Dunhill, Van Cleef & Arpels, and Jaeger.
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