The Daily Telegraph has persuaded British menswear manufacturer
Hackett to sponsor a one-off supplement called Dressing for Sport.
The 16-page tabloid, featuring shots of the England rugby team
photographed by fashion photographer John Swanell, will be published on
24 April and will appear with the main paper.
A further 10,000 copies will be published in a glossy format without a
dateline, to be distributed at events such as England rugby
internationals and the Henley Regatta.
James Mann, strategic planner at The Daily Telegraph, said the deal was
worth 'a lot'. 'We will probably be printing around 1.5 million copies,'
he added.
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