The work is worth £750,000 and will be part of a cross-media campaign involving TV, radio and newsstand promotions. It is Hachette's first media spend on the title since it took full control of Red last summer, after its joint publishing venture with Emap fell apart.
Julie Harris, general manager at Hachette's women's group, said: "We are delighted to be working with Mediaedge:cia for our forthcoming advertising activity. The agency demonstrated a real understanding of the Red reader and we are in no doubt it will deliver an excellent campaign for our market-leading women's glossy."
In the last set of ABC figures, Red posted its highest circulation figure in its five-year history, with a 4.7% rise period on period to 192,005 copies, up 10.5% over the year.
In April, Hachette Filipacchi appointed DFGW to create an advertising campaign for Red. The TV work will help raise Red's profile in the women's sector, following successful TV campaigns by rivals.
Recent ad campaigns for glossy women's titles include Emap's New Woman magazine, which proclaimed "we live it, then we write it". Emap is investing heavily in the title following the loss of Red and Elle magazines to Hachette.
IPC Media has also invested heavily in the UK edition of In Style, the magazine it took over from Time, following its acquisition by AOL Time Warner.
The team at Mediaedge:cia handling the Red business will be non-broadcast manager Louise Campbell, broadcast manager Sarah Jane Ashley and strategist Verica Djurdjevic.
Djurdjevic said: "We're delighted to be working in partnership with Hachette Filipacchi UK at such an exciting moment for Red. The team here at Mediaedge:cia has a real passion for magazines, and we believe that we can contribute toward the continued and growing success of Red magazine."
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