Hachette refused to confirm that it is looking for an agency. However, the company is in the process of recruiting a marketing director, who will report to chairman Kevin Hand.
Television advertising is forming an increasingly core part of magazine publishers' marketing strategies, particularly in the celebrity magazine sector where it has paid off with increased circulation.
Nielsen Media Research reported recently that magazine publishers spent around £10m promoting just six magazines in the last half of 2002.
In the women's magazine sector, recent advertising campaigns for glossy titles include a campaign for Emap's New Woman magazine, proclaiming "we live it, then we write it". Emap is investing heavily in the title following the loss of Red and Elle magazines, which it had jointly published with Hachette Filipacchi before the French company expanded into the UK.
IPC Media has also pushed its women's magazine In Style through television advertising created by Walsh Trott Chick Smith.
The TV campaign for Red comes as Hachette plans an international rollout of Red magazine. It recently hired the brand communications agency Unity to develop branding strategy for Red and Elle magazine.
The last set of Audit Bureau of Circulation figures showed that Red's circulation had risen by 10.5% year on year, up from 173,774 to 192,005.
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