The investment, arranged and led by Octopus Asset Management, will allow the London-based agency to reorganise its shareholding and corporate structures and will provide working capital to support the ongoing growth of the business internationally as well as investing in its digital offering.
Gyro said it plans to invest in its digital offering and expand internationally -- as well as Hamburg, it said it was already looking at opportunities in Paris and Madrid.
Brine said: "We will now be able to expand our international footprint far faster than we would otherwise have been able to do. We will also be making a significant investment in our digital offering, continuing to grow this very important part of our business."
He added: "The reorganisation of the shareholding structure means that we can now spread the company's shares more widely among the senior management team, which will help us to attract and retain the best quality people."
The agency, founded in 1991 and with seven international offices including London and New York, offers integrated services including direct marketing, on- and off-line advertising, media planning and digital marketing.
Clients include Sony, Sun Microsystems, Oracle, Deutsche Bank, American Express and Orange. Most recently, it won Symantec’s business in EMEA.
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