Guitar Hero is using Absolute Radio, through a partnership brokered by the Guitar Hero brand team and the Absolute Radio sponsorship team, to raise awareness of its presence at the festival, which includes a dedicated area for festival-goers to play the game.
The festival coverage will include broadcasts of live performances from acts including Oasis and Snow Patrol, as well as exclusive stage and backstage photos and video interviews from the festival.
In addition to the Guitar Hero area in the main festival, guests at Absolute Radio Blaggers Club, the station's backstage area, will be able to play the game in between watching special live sessions from acts such as Paulo Nutini, Elbow and The Enemy.
The sponsorship of the Virgin Media V Festival follows Guitar Hero's sponsorship of Absolute Radio's One Last dream competition, with Guitar Hero Greatest Hits, earlier this summer.
V Festival takes place on the weekend of 22 and 23 August at Hylands Park, Chelmsford, Essex and Weston Park, Staffordshire, and includes acts such as The Killers, Oasis, Razorlight, Calvin Harris and Lady Gaga.
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