Guinness recreates 'Fish on a bicycle' ad as real-life 3D animatronic fish

Guinness

Shona Ghosh

May 28, 2015

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1 minute

Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fish

Guinness has brought some of its most famous ad campaigns to life, constructing a 3D animatronic fish and a life-sized ostrich at the Guinness Storehouse.

Guinness Storehouse: paying homage to Guinness ads past

The installations are part of a wider exhibition at the Dublin tourist attraction, which includes interpretations of John Gilroy’s classic poster art for the brand as well as TV campaigns.

The two-metre tall fish represents Guinness’ 1996 "fish on a bicycle" ad while the ostrich refers to an illustrated poster by Gilroy. Other Gilroy reimaginations include 3D flying toucans and a seal balancing a pint of the drink on its nose.