The two-day event began with a plenary session on Apps for Events by 360R director Simon Burgon at the Resort’s hotel, who explained how apps can make a difference to events.
This afternoon, delegates will be able to hear how to amplify their events using social technology with Altitude London marketing director Peter Kerwood, and learn how brands use sporting events to connect with live audiences with Ear to the Ground managing director Steve Smith.
Later this evening, guests will enjoy a drinks reception in the Resort’s Splash Landings Hotel, followed by a gala dinner in the State Room.
Stay tuned for updates and pictures from the day.
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