360R’s Simon Burgon opened the day with a plenary session on Apps for Events. He spoke about the ‘consumer revolution’ of apps and showcased live examples used by Newcastle United Football Club and The Sage Gateshead.
Altitude London’s Peter Kerwood covered How to Amplify Your Events Using Social Technology, accompanied by live tweeting. He demonstrated tools like Peer Index, which rates online influence, and presented a case study of the recent Smirnoff Sensation event at The O2.
Kerwood’s talk also sparked a debate about how to respond to negative comment online, with some delegates questioning whether having a social media presence opened the doorway to damaging criticism of your brand.
How does your business go about tackling negative comment online? To leave a comment and let us know your thoughts.
Stay tuned for more updates and pictures from The Guide Live out of London.