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The existing marketing, membership and subscriptions teams will be brought together into one division responsible for the consumer-facing elements of the global business, with an emphasis on building relationships with readers. The unit will be led by David Magliano, who joins the GNM executive committee as managing director, marketing, membership and consumer revenues. He will report to the chief executive of Guardian Media Group (GMG), David Pemsel.

Magliano joined GNM in 2014 as managing director, membership. He has previously held roles at The Co-operative Group, London's Olympic Bid and England's World Cup Bid, the airlines EasyJet and Go, and two London advertising agencies. 

The second division for agencies and clients will combine GNM’s ad revenues, jobs and Guardian Labs businesses under a new chief revenue officer. The chief revenue officer, who is being recruited, will report to Pemsel and join the GNM executive committee.

Richard Furness will lead a third area of the GNM business focused on print. As director of publishing, he will be responsible for newspaper operations, revenues and production in London and Manchester. 

Furness has worked at GNM for 16 years and was most recently director of brand and product marketing.

He will report to the chief financial officer of GMG, Darren Singer.

Pemsel said: "The Guardian's purpose has never been more valued and important, but the means of engaging with our global audience is changing all the time. This means we need to think about how we can capitalise on today’s changing media landscape while also moving quickly to seize future opportunities."

Magliano added: "Building on solid foundations, I'm excited by the opportunity to strengthen the ways in which readers identify with our brand, engage with our journalism, choose to become members, and experience all that The Guardian has to offer."

Furness said: "This is an amazing opportunity to focus on driving the reach and influence of our unique newspapers and to ensure that print continues to be a core revenue stream for our business."