Up to 100 staff from the company's 900-strong commercial and advertising department are being made redundant in a bid to stem losses that currently run at £100,000 per day. GN&M lost £36.8m in 2008-09, according to the group's annual report.
Responsibility for customer data, database management and insight across GN&M will continue to be handled by the newspaper's customer insight team, lead by Andre McGarrigle, a Guardian spokesperson told Marketing Direct.
Paidcontent.org, the website owned by GN&M, yesterday revealed that , including the head of data marketing and one data executive.
McPherson, the former head of database marketing at the Financial Times, joined GN&M in April last year.
Paidcontent.org also reported that the group's enterprise technology team will lose three roles. Five other vacant roles in the tech development department will not be filled, the website reports.
In October GN&M's long-serving marketing director Marc Sands announced he was leaving the company as part of a board level restructure, with his responsibilities taken over by current commercial director Adam Freeman.
Some 80 journalist roles will also be culled in the New Year.
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