LONDON - Premium dessert brand Gü is launching its debut TV ad campaign as part of a multiÂmillion-pound cross-media marketing drive.
The campaign, created by Mother, will run during March and April, in London and the Midlands, before rolling out to other regions later in the year. The TV push will be supported by an outdoor campaign.
Gü sold a majority stake to Noble Foods earlier this month, enabling the brand to hike its marketing spend.
Sonia Kapadia, head of marketing and new product development at Gü, said:
‘There will be a focus on marketing. We will also look at new products and selling internationally.'
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