GSK recently bought the Breathe Right brand from CNS, a US-based consumer healthcare products company.
The launch of www.breathe-right.co.uk is in conjunction with a TV campaign that promotes the benefits of Breathe Right nasal strips, which open nasal passages to aid breathing, relieve congestion and reduce snoring.
With only three per cent brand awareness in the UK, the key focus of initial online activity is to support brand growth and raise awareness of the product, while portraying Breathe Right's brand values.
"The site has been designed to not only engage our audience, but educate them on the benefits of the brand," said Kate Harris, brand manager, Breathe Right UK.
The website was created by Brighton-based digital communications agency Worth, part of GSK's global digital roster.
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