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The debacle – thanks to a faulty Google SEO algorithm that meant the fake came up instead of the real slogan, "Always fresh. Always tasty" – took social media by storm, sparking much amusement from tweeters.

The hashtag #FixGreggs was quickly tagged to the issue, with the bakery chain dextrously taking control of the situation with quick-fire and humorous responses from its own .

User tweeted: "Have you seen what shows up on your company logo when you google search Greggs?"

Have you seen what shows up on your company logo when you google search Greggs?

Greggs responded that it had.

we certainly have! Praying to the google gods it gets fixed soon!

— Greggs (@GreggstheBakers)

Google apologised to Greggs with a tweet featuring a picture of Homer Simpson eating doughnuts while working at his nuclear power station, explaining "we’re on it. Throw in a sausage roll and we’ll get it done ASAP".

Sorry , we're on it. Throw in a sausage roll and we'll get it done ASAP.

— Google UK (@GoogleUK)

Greggs entirely entered the spirit of social banter, replying to Google with the offer of doughnuts and the words: "Hey @GoogleUK, fix it and they're yours!!!"

Hey , fix it and they're yours!!!

Google subsequently fixed the issue, leading Greggs to proclaim "WE LOVE YOU GOOGLE!!!!", while the bakery chain drew a line under the mix up with an image of the Google logo made from sausage rolls and the words, "Maybe those kind folks @GoogleUK could give us the doodle tomorrow?"

Aaaand relax! Maybe those kind folks could give us the doodle tomorrow?

— Greggs (@GreggstheBakers)