The creative by St Luke's, which used to handle Ikea, is in the same format as a set of self-assembly instructions for furniture, with directions including "Step one, make sure area is clear of all indigenous communities".
The aim of the ads is to make people think about where the wood used in their furniture is from and encourage consumers and retailers to only buy and sell wood carrying the Forest Stewardship Council logo.
This acts as a guarantee that the wood used is not from illegal nor destructively logged sources.
The campaign is also aimed at generating traffic to the Greenpeace
, which has more information about the FSC and Greenpeace campaigns concerning illegal logging.
According to the charity, an ancient forest the size of a football pitch is destroyed every two seconds.
Greenpeace campaign director John Sauven said: "I don't think anyone will be able to sit down at a dining room table with a clear conscience after reading this ad unless they know it is from legal and sustainable sources."
St Luke's joint managing director Neil Henderson said: "The majority of people now want to use their purchasing power positively, but often they lack the information they need. This ad is in effect a step-by-step guide to stopping illegal logging."
Once launched in the UK, the ad campaign will be rolled out internationally next year.
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