Greene King obtains Red Tractor seal

LONDON - Greene King has become the first UK brewer to be given Red Tractor accreditation for it entire range of beers.

Red Tractor seal
Red Tractor seal

The symbol will now appear on brands including Greene King IPA, Old Speckled Hen, Abbot Ale and Ruddles County.

The Red Tractor symbol means that products are made with ingredients from farms and producers that meet certain standards of food safety, hygiene, animal welfare and environmental protection.

David Clarke, chief executive of Assured Food Standards, which runs the Red Tractor scheme, said: ‘This offers them the opportunity to communicate an extremely positive and relevant message to consumers.'

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content