Green & Black's hires Brave for first cinema ad

Green & Black's has appointed Brave to handle its first cinema advertising campaign.

Green & Black's: hired Brave for first cinema campaign
Green & Black's: hired Brave for first cinema campaign

Brave had previously worked with the brand, but had not been involved in any work for the past 18 months.

During that period, Green & Black's has worked with US agency Colangelo, which created its "Pleasure on Earth" ads, but the brand has now split from the outfit.

The brand's first cinema campaign using the strapline, "Taste Apprentice" will launch later this year.

The campaign is part of anto drive growth following a fresh marketing strategy.

The appointment was handled by Mark Palmer, a former marketing director of the premium chocolate brand.

Palmer is heading the brand's marketing on an interim basis following the departure of head of global marketing Kellie Fernandes, who left the business without a job to go to.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content