Grazia to launch on iPad in the autumn

Grazia, Bauer's weekly women's glossy, is to launch a paid-for iPad edition this autumn.

Grazia: to roll out paid-for iPad edtion in the autumn
Grazia: to roll out paid-for iPad edtion in the autumn

The iPad edition will be published weekly and will include all the content from the magazine, as well as additional interactive and video content.

Bauer has yet to disclose pricing details or the exact month of launch.

The iPad edition will be based around a proposition of "read, shop, share".

The "read" element will feature content enhanced by bespoke interactive elements including video, while "shop" will be the edition's unique-selling point, enabling the reader to buy items directly from Grazia's influential fashion pages, acting on their impulse as soon as they see items on screen.

The "share" element will allow users to socialise content.

Grazia's website GraziaDaily.co.uk will also be mobile optimised in the autumn and advertisers who buy online inventory will also see their ads on the mobile version of the site.

Abby Carvosso, managing director, Bauer Media lifestyle magazines, said: "Grazia has always been brave, bold and innovative, and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting.

"We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages."

Bauer has released other titles on iPad including Empire, Empire Spielberg one shot, Today’s Golfer and Motor Cycle News Sport.  

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