The new division will be known as the events and communications division of Grass Roots and will incorporate venue-sourcing specialist HBI, delegate management arm DMS and live production and experiential events authority MMM, and will be led by Nick Bender, a member of the Grass Roots Group main board.
"As we continue to grow our family of businesses, having one brand is a practical and obvious symbol of the unity of standards and business purpose," said Grass Roots founder and chairman David Evans.
"The past two and a half years have been such an exciting time to lead the business," added Bender. "We have acquired three terrific companies, all of which immediately added value to our clients and to our overall portfolio of services.
"Having moved the events division of Grass Roots UK into Marlow, we've created a centre of excellence in events management. We turned around our finances within 18 months with the backing and support of our parent company and have just posted record pre-tax profits of £1.2m, so I feel we have proved ourselves as a standalone company and are ready to move forward as the events and communications arm of Grass Roots."
Maritz Travel Company will continue to work with the Grass Roots Group as a preferred partner outside North America. Maritz Research continues to be owned by Maritz Inc. based in Germany and the UK.