Neil Morris, managing director of Grand Visual, will join Steve Cox, marketing director of Titan Outdoor, and Mark Middlemas, managing partner, business development at Universal McCann, as a keynote speaker.
At the DOOH Media Summit, Morris will talk about the future of digital-out-of home in his speech: "The future - where DOOH goes next in a changing media world."
The summit will help brands understand the importance of targeting their audiences with the right, relevant content and will highlight the type of partnerships that can make this content work.
Morris said the phenomenal increase in digital-out-of-home formats last year brought with it an increasing number of brands to the medium, but a real understanding of DOOH opportunities needs to be brought to the creative process to maximise the benefits.
Morris said the DOOH Media Summit will provide an excellent platform to share expertise and establish new industry standards for digital creative.
Media Week has planned a day of seminars that will run as part of the event.
For more information on the DOOH Media Summit, in association with Media Week, and Screen Media Expo Europe 2009, visit www.screenevents.co.uk/screenexpo2009
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