The multi-purpose interactive channel encourages shoppers to use the touchscreen menu to search and explore food related games and social media streams to enhance their experience.
Shoppers can connect to social media using the hastag #trinitykitchen, and make use of a live Instagram wall, where users can post photos and reviews of their dining experiences.
The screen is updated instantly with the latest Instagram images delivered via Openloop, a digital outdoor campaign management dashboard.
Two food-themed multi-player games called Pete’s a Toppin’ and Guac-a-mole will also encourage families to get involved, with different difficulty levels to suit all ages. Players can also enter their email addresses to be entered into a prize draw.
The interactive wall is located in the heart of Trinity Kitchen and is intended to add to the vibrancy of the social eating space and provide information and entertainment alongside the regular live events in the area.
Ric Albert, digital director at Grand Visual, said: "Our channel strategy for Trinity Kitchen’s big screen was to create something informative, participatory and fun.
"The interactive entertainment adds to the ambience of the dining experience whilst the live Instagram feed helps to tie up the activity taking place at Trinity Kitchen with the all important online and social channels."
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