Granada profits expected<BR>to be hit by ad sales

LONDON - ITV company Granada is expected to report lower-than-expected profits for 2001 next week as it suffers from the decline in advertising, but analysts are expecting to see some kind of recovery in the company's fortune by May.

This will be the first time Granada reports its full-year figures since it spun off from catering group Compass. Analysts expect pre-tax profits to come in at between £209m and £266m for the year ended September 30.



Merrill Lynch media analyst Neil Blackley told Reuters, "We expected some sort of recovery next May based on analysis of the decline this year and may be in place to give an indication of how the talks are going."



The company is currently in a crucial period as it seeks to renew contracts with advertisers for next year. Granada derives around 65% of its revenues from advertising, and analysts hope the company might be able to give some indication of whether a recovery is in sight.



Chairman Charles Allen will also be under pressure to explain to shareholders the plans for ITV Digital, its loss-making digital joint venture with ITV partner Carlton, when Granada reports. The company is also expected to give details of some of the benefits it will reap from having signed a carriage deal with Sky for ITV and ITV2.



ITV is to get a reduction in the analogue broadcasting fees it pays to the government for every viewer that watches on digital TV instead of analogue. The deal is also expected to help boost advertising revenues as the channels will be more easily available to Sky homes which previously had to unplug their satellite signal and plug in their TV aerial to receive the ITV channels.




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