GQ links up with We7 for music

LONDON - Condé Nast's upmarket men's magazine GQ is to launch an ad-funded online music-streaming service on its website in partnership with We7.

GQ's new website
GQ's new website

Part of Condé Nast International Digital's new online strategy, it will go live on 3 August and follows the launch of the service on Glamour.com earlier this month.

The music-streaming service will operate from a We7-embedded player and will be free, with ads sold by Condé Nast. Users will be able to purchase downloads through We7.

Serena Privett, commercial director for Condé Nast International Digital, said: "From next month, advertisers will be able to sponsor the Glamour.com and GQ.com music players with standard display ad formats and the option for an audio ad, creating another opportunity for brands to reach our users."

In March, GQ rebranded its website and now receives eight million page impressions and 500,000 unique users a month.

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