1. Gillette – Amazing Roger Federer Trickshot
This video has been circulating the web in the period leading up to the 2010 US Open tennis tournament. In the video tennis superstar Roger Federer performs an amazing and very tricky shot to knock a can off the head of a crew member during a Gillette advertising shoot. The video, which seems believable but still leaves viewers in doubt whether it is real or fake, has generated more than 6 million views.
2. Heal the Bay – The Majestic Plastic Bag
This video – named a mockumentary – is a satirical look at the lifecycle of a plastic bag narrated by Academy Award-winning actor Jeremy Irons. The video details the threats a single-use plastic bag encounters in ‘the wild’ and its journey through "the open plains of the asphalt jungle." The video has achieved more than 690.000 views and is produced by activist group ‘Heal the Bay’ in support of California’s recent plastic bag ban.
Agency: DDB, Los Angeles
3. SNCF – Bienvenue, Au Revoir
Not long ago, the biggest trend within online branded videos was flash mobs – some videos more entertaining than others. In this video, SNCF, the French National Railway Corporation, have taken the concept a little bit further by making a personalized welcome and send-off for six surprised travelers to promote its online booking service.
Agency: DDB, Paris
4. Carlton Draught – Slow Mo
Slow motion videos have been widely used in the past but this video for Carlton Draught still manages to bring something new to the table with its beautiful execution and funny shots. The video is shot in super slow motion and showcases the daily life at the pub – all accompanied by an amended Puccini soundtrack.
Agency: Clemenger BBDO, Melbourne
5. Cadbury – I Gotta Be Me (Flying Ostrich)
With the aim to make people feel the same joy they experience when they eat Cadbury Dairy Milk, the focus of this video is an Ostrich and the joy it would find in flying. The video slowly reveals the mission of the Ostrich while the song "I Gotta Be Me" by Sammy Sammy Davis Jr. works perfectly together with the visuals to create a very sweet short story.
Agency: Saatchi & Saatchi, Johannesburg
6. PUMA – After Hours Athlete
PUMA has taken a charming new angel on the passion of athletes in this video that honors the After Hours Athlete. The video is part of the new "PUMA Social" integrated campaign in which they "applaud the champions of late night games, from ping pong to foosball to phone numbers, and they wholeheartedly encourage the 5AM cab over the 5AM run." The focus on everyday people which are just as dedicated as traditional sports athletes is both fun and refreshing.
Agency: Droga5
7. Google – New Baby
Google’s search story video series first drew attention with the widely successful "Parisian Love" video that told the story of an American finding love in Paris. The latest in the series of sweet videos is "New Baby" which tells the (search) story of a dad adjusting to becoming a new father. Google encourages people to make their own search story videos with only a few Google searches and a little music.
Agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport
This video shows a group of guys doing some very crazy stunts and tricks. Pompakour is a new urban extreme sport that is a mash up of parkour and ladder climbing. The video is created by V Energy, a brand from New Zealand, to promote their Guarana Energy drink.
Agency: Colenso BBDO
9. Drench – Cubehead
Cubehead is a very well produced – yet a little creepy – video featuring a puzzled man trying to solve his own Rubik’s style puzzle head. With the classic song Oops Upside Your Head by the Gap Band, the man walks down a tube station with a baffled head. By keeping his brain topped up with Juicy drench he manages to solve the puzzle.
Agency: CHI & Partners
10. ORBIT – The Dancer
The second episode in the new web series from Orbit chewing gum is labeled the "The Dancer." In this episode Jason Bateman is caught in another unusually dirty situation: performing on the main stage of a strip club. Again, Orbit gum is used to clean up the dirty situation.
Agency: Electus / DumbDumb / Energy BBDO
Chart produced by Goviral