The move has been taken as part of a raft of measures outlined in a report, released jointly by the Department of Health and the Home Office, called 'Safe, sensible, social: the next stage in the national alcohol strategy'.
A key focus of the review will be to explore the relationship between alcohol promotion, including advertising and pricing, and social problems such as binge drinking, underage drinking and alcoholism.
The effect of promotion and pricing on young people is a particular concern, with the report adding that, as part of the review, a public consultation will take place.
Among promotional issues being looked at are whether existing advertising restrictions are adequate to protect children and young people and whether local authorities need more powers to restrict the sale of alcohol.
The review and consultation will be led by the Department of Health and take place next year, with groups set to be consulted including the Alcohol Education & Research Council.
As well as the review, the report also indicates that public information campaigning surrounding alcohol abuse will be ramped up with an expansion promised for the "Know your limits" campaign.
Crucial to this extra campaigning will be better targeting of groups seen as the most at risk of alcohol-related problems: underage drinkers; 18- to 24-year-old binge drinkers; and what the government calls "harmful drinkers", whose physical and mental health is being harmed by alcohol.
Earlier this week, the Portman Group, the drinks industry-backed safe drinking organisation, announced that drinks sponsorship on children's replica sports shirts is to end next year.
David Poley, chief executive of the Portman Group, said: "We fully support the government's aim to change our drinking culture for the better. Drinks producers take their responsibilities to educate consumers about sensible drinking very seriously. All the major drinks producers put unit information on their labels. The industry established drinkaware.co.uk, which is now the main source of responsible drinking information for consumers. Measures in this strategy will go a long way to enhancing these actions. In particular, plans for a sustained national campaign on unit awareness should continue to raise public awareness of safe and sensible drinking.
"We welcome the independent review into whether price promotions contribute to harmful drinking. At the moment, the effect of such promotions is unknown. This review should collect the evidence before we can determine if any new restrictions are necessary.
"We look forward to working with the government on future initiatives. We are determined to demonstrate that alcohol marketing is responsible and that producers are doing all they can to promote sensible drinking."
The decision to take alcohol brand off children's replica kits will affect a number of well-known teams including Premiership football club Liverpool, which is sponsored by Carlsberg, and rugby union side Wasps, which is sponsored by Magners cider.