Three one-page ads have been created by WARL Change Behaviour and feature a 拢5 voucher for Gossard underwear, with 拢1 from every sale going to the Pink Ribbon Foundation.
The ads will run in a wide range of women's weekly and monthly fashion magazines in October.
The lingerie company is also sponsoring a fashion show that will mark the launch of this year's Pink Ribbon campaign on September 30 at the CC Club in London's West End.
The campaign is an annual event run by the fashion industry that aims to raise awareness of breast cancer, as well as funds for all of Britain's 49 breast cancer charities. It takes place in October every year to support the annual Breast Cancer Awareness month.
The Pink Ribbon Foundation, now in its fifth year, also publishes the Pink Ribbon Magazine, which has a circulation of 100,000. From every copy sold, 拢1 goes to the charities supported by the campaign.
Gossard is also promoting the sponsorship on its , which was created last year by WARL evolution, the interactive arm of WARL Change Behaviour.
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