Google unveils health tracking platform Google Fit at I/O developer conference

Google has upped the stakes in its rivalry with Apple with the launch of Google Fit, a technology platform that will collate and manage user data from a variety of sensors and health trackers.

Google: used its I/O conference to unveil developments including Google Fit platform
Google: used its I/O conference to unveil developments including Google Fit platform

The announcement was one of many new development reveals made at . It is an emphatic retort to Apple, which .

Google Fit will enable apps to access user data across numerous devices and applications to compile a fitness profile. The company said it is working with third-party fitness brands including Nike and Adidas, while a partnership with weight-loss app Noom marries weight, fitness and eating data to advise users on how to lose weight.

Google's I/O event sees the firm now open its Google Fit platform to further developers, with the software development kit becoming available in a few weeks. It has already been working with Android hardware manufacturers including HTC and Motorola.

Google has posted a video on YouTube featuring yesterday’s announcements.

Among the other announcements Google has made, was the official launch of Android TV; while earlier this week the tech giant , and that for £1,000 a pair.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content