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Under the agreement, advertisers who use Google's automated TV Ads system will be able to reach Bloomberg viewers.

Google's TV Ads platform can report second-by-second data from viewers' set-top boxes, allowing advertisers to measure viewership of their ads precisely.

Google's platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

Google TV Ads auction-based pricing system allows advertisers to pay only for impressions delivered to their ads, and they can receive integrated digital reporting within 24 hours.

Trevor Fellows, head of advertising sales at Bloomberg, said: "The Bloomberg Television audience is the wealthiest and most powerful in cable television. As high net worth viewers are extremely difficult to quantify using traditional methods, we believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience."

Google's TV ad sales presence currently extends only to the US and it reaches only 12% of households there. However, according to reports, the company is known to harbour plans to expand this further and a deal with a handful of US cable TV operators is thought to be a possibility.