The internet search company, which secures 99% of its revenue from advertising, has branched out into US print as part of an initiative "to provide effective advertising to advertisers, publishers and users".
Spokesman Michael Mayzel did not elaborate on the plans or confirm whether the experiment will expand to include general-circulation magazines or newspapers.
Google is buying ad space in tech publications such as Zipp Davis' PC Magazine and Future Networks' Maximum PC with a full-page space that has been divided into five smaller ads and resold to AdWords advertisers with the tagline "Ads by Google".
Google, which only charges advertisers by thwe number of click-throughs, is charging advertisers a fixed fee to be included in the print ads.
Industry experts have predicted that this could change if the print test is successful, and based on the number of responses to the campaign.
Last week, Google announced it would be launching an online voice calls and internet messaging service called Google Talk, allowing people to talk to each other for free.
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