Returning for a second year on 18 March, Mumstock 2015 will present the latest research undertaken with thousands of British mums about the roles they play in their families’ day-to-day lives. Delegates will hear about eight ‘emotional roles’ mothers value and identify with most, and explore how brands can use this knowledge to connect with the consumer group.
Participants will also receive exclusive insight into some of the ‘most-loved’ brands and campaigns aimed at mums, with case studies from the professionals behind the marketing ideas. These include Nishma Robb, head of marketing for Google UK & Ireland; Rebecca Snell, head of marketing for Lego UK & Ireland; Nina Bibby, marketing and consumer director for O2; and other representatives from British Gas, Easyjet, ITV and Tesco.
Mumsnet is working in association with creative agency Saatchi & Saatchi to produce the one-day event, which will be held at Kings Place in London.
Justine Roberts, chief executive of Mumsnet, said: "Mumstock 2015 is a fantastic chance to share exciting new insights about the reality of the diverse emotional roles mums play in family life. Those coming along will be able to hear from some of the foremost brands with experience of how to effectively market to mums."
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