Digital agency AKQA San Francisco has created a video for Google to thank its advertisers on the tenth anniversary of AdWords.
The film's theme centres on failure as a route to success, and involves "a certain level of nerdy bravado," according to AKQA, .
The video, produced by Post Panic, portrays a series of failed "thank you" experiments, including mechanical bee prototypes that spell advertisers’ names in the sky, record-breaking domino topples and the names of advertisers beamed by laser onto the moon.
Google wants advertisers to submit their own success stories to be featured on its anniversary website.
, and .
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now