is free to set up and will let selected websites host Google search boxes on their sites. Revenues generated by users clicking through on sponsored searches would be split between the host site and Google, although the company would not say what the split is.
Google said that the advantage of the programme is that it improves the user experience, and that advertisers using AdWords will be given more targeted leads.
Larger sites, including AOL, Ask Jeeves and Virgin Atlantic, already use the service, but this is the first time that smaller sites can apply for the programme. The results page can be customised with logos and colours schemes specified by the website publisher so that it is complementary.
It is available in English, French, Dutch, German, Italian, Portuguese, Japanese, Spanish, Swedish, Danish, Norwegian and Finnish at the moment.
Google is also testing a service it describes as "site-flavoured search", where website publishers can customise the search results to fit in with the content of their websites.
For example, a computer site owner could chose computer/hardware to describe their site, and anyone searching for the word "mouse" would then get results more relevant to the computer mouse rather than the animal. It can be tested free at .
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