Google has been breaking the mould since it started out in 1998 and the founders Larry Page and Sergey Brin are determined that its IPO will continue to shun convention.
The founders have said in an open letter filed with the SEC: "Google is not a conventional company. We do not intend to become one." In the same letter, they have stated that other goals include "Don't be evil" and "Make the world a better place".
Google has been forced to reveal its financial details in filing for an IPO, revealing that 2003 net revenue was $961.9m (拢544m), up by 176% from the previous year. The company's 2003 profit stood at $106m, up 6%.
Anyone wanting to get hold of Google stock will have to participate in an auction system to get hold of shares.
There will be two classes of stock, a move designed to allow Brin and Page to stay in firm control of the company. They have said that they wanted to avoid being under pressure to produce short-term results at the expense of long-term health of the company, saying: "A management team distracted by a series of short-term targets is as pointless as a dieter stepping on a scale every half hour."
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