Google celebrates Pride with android Ian McKellen, Tom Daley and Jessie J

Google's Android has launched the 'And Proud' campaign, featuring android versions of gay and gay-friendly celebrities to celebrate Pride as it kicks off this week.

Google Android: celebrating Pride month
Google Android: celebrating Pride month

The video spot from Google's mobile OS features 11 celebrities in total, including singer Sam Smith, Modern Family's Jesse Tyler-Ferguson and Kylie Minogue. 

The ad is part of Google's wider Pride celebrations, with the company featuring a float in parades in London, San Francisco in New York. London's main parade will take place on 27 June.

Viewers are encouraged , with the best characters set to feature on large screens displaying during the parades. Here's Marketing's:

The spot follows Google's touching ad for its small business arm, Google My Business, which follows a group of transgender males as they join a local gym after their procedures.

Brand: Google

Agency: Venables Bell & Partners


Check out the latest from our Thinkers

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content