Through the deal, will promote Urchin's marketing tools to website owners and marketing firms.
Jonathan Rosenberg, Google's vice-president of product management, said: "We want to provide website owners and marketers with the information they need to optimise their users' experience and generate a higher return on investment from their advertising spending."
Urchin's products are available as a hosted service, a software product and via web hosting providers.
Other features launched by Google include a revamp of its news service earlier this month, which allows users the chance to customise the front page of the Google News site.
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