Google beats traditional icons to be named UK favourite

Daniel Rogers,

September 28, 2004

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Google beats traditional icons to be named UK favourite

LONDON - Google and Nokia have emerged as the UK's best-loved brands, according to research revealed exclusively by Marketing.

The two technology brands outstripped traditional favourites such as Persil and British Airways in the survey. Pot Noodle, QVC, Sunny D and McDonald's led the most-hated brands.

The survey was carried out among 11,000 consumers, using Joshua Agency's ConsumerCheck research tool.

Tesco, Manchester United, Nike and the Daily Mail came top in their respective categories, while cut-price retail brands Lidl and TK Maxx garnered little affection.

Sue Watson, director of marketing and affiliate relations for QVC, the UK's second-most hated brand, said: 'To be in the survey alongside iconic brands such as Manchester United is not something we'll complain about.'

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