Google to add real-time results for Facebook updates

LONDON - Google is to add Facebook status updates to its search results as it continues to add more social media services to its business.

Google: adding Facebook status updates to search results
Google: adding Facebook status updates to search results

In true social media style, Google made its announcement of plans to integrate Facebook via a tweet.

The search engine has already added real-time updates for Twitter and, last week, added MySpace into its search results pages as well.

However, the Google deal with Facebook is limited to status updates, not of users, but instead for its fan and group pages.

This will mean the addition to Google search results of updates from people such as President Barack Obama, who has 7.6 million Facebook fans, and 'Pitch Black' and 'The Fast and the Furious' actor Vin Diesel, who has more than 7.5 million fans.

This equates to around three million pages, but falls short of the deal that Google has done with Twitter, where the status updates of individuals are now available to its search listings.

The majority of updates from Facebook's 400 million-plus users will remain locked within Facebook.

However, this is not the case for Facebook's deal with Bing. The Microsoft search engine has been granted full search access to all status updates, as long as an individual's privacy settings are set to 'share with all'. The two announced this tie-up earlier this month, although this has yet to go live.

Unlike Bing and Google's deals with Twitter it is not thought that Facebook is charging for its data.

Earlier this week Google said that its newly launched social media platform, Google Buzz, is not designed to be a competitor to Twitter or Facebook.

Bradley Horowitz, vice-president of product management for Google, said that Buzz was not just about "status-casting" or "just checking in", but rather was meant for a place of "meaningful interactions around meaningful topics within Buzz".

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