The agency will create direct-response TV, press and outdoor activity to build on its recent promotional strategy featuring the tagline 'Why Gocompare anywhere else?'
The brand, which launched last November, recently hired MEC Interaction to handle its media planning and buying, following a competitive pitch led by Nicholas Hall, its head of marketing. Hall has made it a priority to take the brand to a wider audience.
Gocompare.com offers quotations for car, home, bike and van insurance. The site differentiates itself in the competitive price-comparison market by using a ranking system that looks at the level of service provided by different insurers, not just which is the cheapest.
Rival comparison sites include Moneysupermarket.com and Confused.com.
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