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Professor Stephen Hawking, the theoretical physicist and author, attempts to kill off Gocompare.com's annoying tenor Gio Compario in the new spot for the "saving the nation" campaign.

Hawking said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did."