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Gocompare.com has launched its latest ad featuring the brand mascot Gio Compario. Dare created the ad as part of the company’s "saving the nation" campaign. The spot shows the opera singer Compario pitching an advertising idea to colleagues to save customers from getting a "rough deal". It was created by Ben Steiner and Toby Burnett, and directed by Ben Wheatley through Moxie Pictures.