From today (12 July), online listeners will be able to access Real Radio shows including 'High School Days' and 'Club Classics' through bespoke programming streams on the We7 site, and through microsites and pop-out players on the platform.
The move is the next phase of the group’s collaboration with We7. GMG Radio is also planning to create bespoke and personalised online channels for clients and consumers as part of its online expansion plans.
Jonathan Gillespie, GMG Radio group commercial director, said: "Our brands are available on all key listening platforms and this further enhances our online offering. In time, we will also see new commercial opportunities for clients, which will take sponsorship and advertiser-funded programming to the next level."
Each music stream will contain brand imaging, marketing messages and presenter content, news and entertainment, as well as playlists.
Users will be able to skip between tracks and link to social media sites including Facebook and Twitter.
James Rea, GMG Radio deputy group programme director, said: "These new splinter channels not only provide a great way for our listeners to gain deeper engagement with our brands by enabling them to listen to undiluted streams of the type of music they love, but making them accessible via We7 is a great way to encourage music fans to sample what our stations are offering 24/7."
At the end of last month, GMG Radio launched to allow users of the music-streaming website to sample music from its radio stations.
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