Global: Uber offers Mad Max-themed rides in Seattle

Uber has teamed up with Warner Bros to provide Max Mad fans with themed car rides across downtown Seattle.

Uber offered free rides across downtown Seattle in Mad Max-themed cars (@Uber_SEA)
Uber offered free rides across downtown Seattle in Mad Max-themed cars (@Uber_SEA)

Designed to promote today’s (1 September) release of the Mad Max video game, the themed cars were available to request across locations in downtown Seattle from 28-31 August between the hours of 10am and 6pm. 

In order to secure a ride, members of the public were instructed to open the Uber app on their smartphone or tablet and request ‘Mad Max’.

The Warboys, which sought to replicate the mode of transport used in the video game and movie of the same name, varied in size, shape and colour and could host one, three or four passengers.

While fans were warned that demand for the service would be high, it was noted that "dollars are worthless in the Wasteland" and as such, those who were granted a Warboy experience received a free ride to locations within the city's downtown area. 

More Uber news:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now