A conversation between Excel London managing director David Pegler and Fespa managing director Frazer Chesterman at the event is said to have been the catalyst for the lucrative deal.
Global Event Summit organiser Trevor Foley said "Just weeks after the summit, David Pegler contacted me to say that his return on investment as a delegate was looking very good."
"The signing of the deal comes just six months after the Summit was formed, and proves the immense value of face-to-face networking at such events. With Visit London and Visit Britain having sponsored it, the anticipated £35m economic impact is good ROI for their support too."
Visit London's Tracy Halliwell added: "The expected £35m of economic impact from the 8,000 delegate global attendance clearly justifies our support of this senior level event. We are looking forward to partnering with the Global Event Summit again later this year."
The Global Event Summit is an event for board level executives of organising companies and venues worldwide. The 2010 event will take place at The Grove from 6-8 September.
To comment and let us know your thoughts.